{"id":1151,"date":"2025-12-16T09:29:09","date_gmt":"2025-12-16T09:29:09","guid":{"rendered":"https:\/\/malskaerdesign.dk\/?page_id=1151"},"modified":"2026-04-15T09:59:19","modified_gmt":"2026-04-15T09:59:19","slug":"grums-kampagne","status":"publish","type":"page","link":"https:\/\/malskaerdesign.dk\/index.php\/grums-kampagne\/","title":{"rendered":"Grums Kampagne"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1151\" class=\"elementor elementor-1151\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d3eaac1 e-con-full e-flex e-con e-parent\" data-id=\"1d3eaac1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:1175,&quot;url&quot;:&quot;http:\\\/\\\/malskaerdesign.dk\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/grums-abribus.webp&quot;}],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59d45283 e-flex e-con-boxed e-con e-parent\" data-id=\"59d45283\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-417fcd48 e-con-full e-flex e-con e-child\" data-id=\"417fcd48\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6a3f1aab e-con-full e-flex e-con e-child\" data-id=\"6a3f1aab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7b16ddac e-con-full e-flex e-con e-child\" data-id=\"7b16ddac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2624c095 elementor-widget elementor-widget-heading\" data-id=\"2624c095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Grums kampagne<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-267684db elementor-widget elementor-widget-heading\" data-id=\"267684db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Grums<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71c13ecd e-con-full e-flex e-con e-child\" data-id=\"71c13ecd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-21e71bce e-con-full e-flex e-con e-child\" data-id=\"21e71bce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2623670f elementor-widget elementor-widget-heading\" data-id=\"2623670f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lancerings\nkampagne<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3144ccd0 elementor-widget elementor-widget-text-editor\" data-id=\"3144ccd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Grums var et ny opstartede &#8220;kaffe on the go&#8221; brand, med fokus p\u00e5 b\u00e6redygtighed og kvalitet. De skulle have lavet en kampagne til deres nyt\u00e6nkende koncept.<\/p><p>Form\u00e5let var at kommunikere deres koncept til deres m\u00e5lgruppe bedst muligt, og g\u00f8re dem opm\u00e6rksomme p\u00e5 deres eksistens. og derved \u00f8ge deres slag af produktet.<\/p><p>Deres kernev\u00e6rdier er:<\/p><ul><li><em>Enkelhed<\/em><\/li><li><em>B\u00e6redygtighed<\/em><\/li><li><em>Tilg\u00e6ngelighed<\/em><\/li><li><em>Fairness<\/em><\/li><li><em>Relaterbarhed<\/em><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e2879a9 elementor-invisible elementor-widget elementor-widget-button\" data-id=\"4e2879a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#folder\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">se produkter<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18817338 e-con-full e-flex e-con e-child\" data-id=\"18817338\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5117e420 e-con-full e-flex e-con e-child\" data-id=\"5117e420\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-360aa031 elementor-widget elementor-widget-heading\" data-id=\"360aa031\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Udfordringer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20055433 elementor-widget elementor-widget-text-editor\" data-id=\"20055433\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Udfordringen var at have den rigtige balance imellem at udtrykke kvalitet, ungdom og b\u00e6redygtighed. Samtidig er Kaffeindustrien en lukket og konkurrencepr\u00e6get branche, domineret af store brands som Nescaf\u00e9, hvilket stiller h\u00f8je krav til differentiering og et st\u00e6rkt visuelt udtryk for nye koncepter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cf52580 elementor-widget elementor-widget-heading\" data-id=\"7cf52580\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57262b53 elementor-widget elementor-widget-text-editor\" data-id=\"57262b53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For at finde ud af, hvordan Grums kunne skille sig ud, startede jeg med en markedsanalyse for at se, hvad konkurrenterne gjorde og ikke gjorde. Jeg fandt et klart hul i markedet: Ingen talte direkte til de studerende.<\/span><\/p><p><span style=\"font-weight: 400;\">Gennem en SWOT-model kortlagde jeg konceptets styrker og faldgruber. Det f\u00f8rte til en kampagne bygget op omkring relaterbarhed og humor. Ved at bruge indhold, som de studerende kan spejle sig i. Kombineret med konkret info om det b\u00e6redygtige &#8220;kaffepose-koncept&#8221;, sikrede jeg, at Grums hverken bliver overset eller stemplet som en billig gimmick.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3246c97 elementor-widget elementor-widget-heading\" data-id=\"3246c97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-624de5f8 elementor-widget elementor-widget-text-editor\" data-id=\"624de5f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-path-to-node=\"2,1\"><span class=\"citation-228\">Resultatet blev en kampagne, der g\u00f8r op med dyre caf\u00e9priser og kedelig instant kaffe ved at tale direkte til de studerende, v<\/span><\/span><span data-path-to-node=\"2,5\"><span class=\"citation-227\">ed at kombinere humor med info om det nye koncept p\u00e5 SoMe og i bybilledet.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6acbf442 e-con-full e-flex e-con e-child\" data-id=\"6acbf442\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50dcdc0f elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"50dcdc0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Design<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">microsite<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">plakat<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">SoMe<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">branding<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Photoshop<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">typografi<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">kommunikation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">markedsf\u00f8ring<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">illustrator<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">premiere pro<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d12674e e-con-full e-flex e-con e-child\" data-id=\"4d12674e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3adcff8c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3adcff8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63e1188 elementor-widget elementor-widget-heading\" data-id=\"63e1188\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategi\/Insights<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7e9239 e-con-full e-flex e-con e-child\" data-id=\"b7e9239\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c4eddf2 e-con-full e-flex e-con e-child\" data-id=\"c4eddf2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-502751b e-con-full e-flex e-con e-child\" data-id=\"502751b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-baedae8 elementor-widget elementor-widget-heading\" data-id=\"baedae8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SWOT-Model<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70e3db3 elementor-widget elementor-widget-text-editor\" data-id=\"70e3db3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Som jeg sagde kort, lavede jeg en SWOT model, for at f\u00e5 et overblik over, hvilke styrker grums havde og hvilke potentielle faldgruber, n\u00e5r det kom til at markedsf\u00f8re deres produkt.\u00a0<\/p><p>Jeg skulle passe meget p\u00e5 af deres produkt ikke kom til at fremst\u00e5\u00a0 som enten &#8220;greenwashing&#8221; eller en un\u00f8dvendig gemmick. Det ungik jeg ved at informere om konceptet legitimitet, og ikke ligge un\u00f8digt meget v\u00e6gt p\u00e5 b\u00e6redygtighed -siden at produktet kan b\u00e6re sig selv og b\u00e6redygtigheden blot er en bonus.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24b9edb e-con-full e-flex e-con e-child\" data-id=\"24b9edb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae642a7 elementor-widget elementor-widget-image\" data-id=\"ae642a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/grums-kampange-swot-model.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTE3NywidXJsIjoiaHR0cHM6XC9cL21hbHNrYWVyZGVzaWduLmRrXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMlwvZ3J1bXMta2FtcGFuZ2Utc3dvdC1tb2RlbC53ZWJwIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"842\" src=\"https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/grums-kampange-swot-model-973x1024.webp\" class=\"attachment-large size-large wp-image-1177\" alt=\"SWOT model til Grumses kampagne\" srcset=\"https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/grums-kampange-swot-model-973x1024.webp 973w, https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/grums-kampange-swot-model-285x300.webp 285w, https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/grums-kampange-swot-model-768x809.webp 768w, https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/grums-kampange-swot-model-1459x1536.webp 1459w, https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/grums-kampange-swot-model.webp 1779w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bd3d6c e-con-full e-flex e-con e-child\" data-id=\"9bd3d6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ca1733f e-con-full e-flex e-con e-child\" data-id=\"ca1733f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1ffaf14 e-con-full e-flex e-con e-child\" data-id=\"1ffaf14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e2fd28 elementor-widget elementor-widget-image\" data-id=\"1e2fd28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/markedsanalyse.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMyNCwidXJsIjoiaHR0cHM6XC9cL21hbHNrYWVyZGVzaWduLmRrXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMlwvbWFya2Vkc2FuYWx5c2UuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"460\" src=\"https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/markedsanalyse-1024x589.jpg\" class=\"attachment-large size-large wp-image-1324\" alt=\"et billede af grums&#039; markedsanalyse\" srcset=\"https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/markedsanalyse-1024x589.jpg 1024w, https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/markedsanalyse-300x173.jpg 300w, https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/markedsanalyse-768x442.jpg 768w, https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/markedsanalyse-1536x884.jpg 1536w, https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/markedsanalyse.jpg 1748w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bcc795d e-con-full e-flex e-con e-child\" data-id=\"bcc795d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fecc0d1 elementor-widget elementor-widget-heading\" data-id=\"fecc0d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Markedsanalyse<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-455fcc0 elementor-widget elementor-widget-text-editor\" data-id=\"455fcc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Grums\u2019 hovedkanal til visuel storytelling og direkte dialog. Ved at bruge memes, video og Q&amp;A\u2019s skabes en st\u00e6rk relation til m\u00e5lgruppen p\u00e5 deres foretrukne medie.<\/p><p>Jeg har arbejdet med at lave uformelle, underholdende og relaterbart indhold p\u00e5 deres instagram, for at skabe en t\u00e6ttere relation imellem virksomheden og brugeren.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fefdf4f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fefdf4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad79624 elementor-widget elementor-widget-heading\" data-id=\"ad79624\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"folder\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Medieplan<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b400cf e-con-full e-flex e-con e-child\" data-id=\"2b400cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8f8447f e-con-full e-flex e-con e-child\" data-id=\"8f8447f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-979cde6 elementor-widget elementor-widget-image\" data-id=\"979cde6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/profile-e1766137561703.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTE1NywidXJsIjoiaHR0cHM6XC9cL21hbHNrYWVyZGVzaWduLmRrXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMlwvcHJvZmlsZS1lMTc2NjEzNzU2MTcwMy53ZWJwIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/profile-1024x1024.webp\" class=\"attachment-large size-large wp-image-1157\" alt=\"billede af en som er inde p\u00e5 Grumses instagram-profil\" srcset=\"https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/profile-1024x1024.webp 1024w, https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/profile-e1766137561703-300x300.webp 300w, https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/profile-e1766137561703-150x150.webp 150w, https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/profile-e1766137561703-768x768.webp 768w, https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/profile-e1766137561703.webp 770w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-888ecb2 e-con-full e-flex e-con e-child\" data-id=\"888ecb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9272e11 elementor-widget elementor-widget-heading\" data-id=\"9272e11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SoMe\/Instagram<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27ad067 elementor-widget elementor-widget-text-editor\" data-id=\"27ad067\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Grums\u2019 hovedkanal til visuel storytelling og direkte dialog. Ved at bruge memes, video og Q&amp;A\u2019s skabes en st\u00e6rk relation til m\u00e5lgruppen p\u00e5 deres foretrukne medie.<\/p><p>Jeg har arbejdet med at lave uformelle, underholdende og relaterbart indhold p\u00e5 deres instagram, for at skabe en t\u00e6ttere relation imellem virksomheden og brugeren.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dcec7f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0dcec7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7db829 e-con-full e-flex e-con e-child\" data-id=\"c7db829\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-62f2eeb e-con-full e-flex e-con e-child\" data-id=\"62f2eeb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ccdd4f2 elementor-widget elementor-widget-heading\" data-id=\"ccdd4f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Instagram carousel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56ef95f elementor-widget elementor-widget-text-editor\" data-id=\"56ef95f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For at infomere omkring Gums&#8217; nye koncept, brugte jeg Instagrams karrusel til at infomere brugeren, igennem storytelling.<\/p><p>Visuelt er grafikken simpel og overskueligt, med en gennemg\u00e5ende linje som f\u00f8rer brugeren igennem opslaget. Indholdet er let l\u00e6sligt, og underst\u00f8ttet af grafik for let og hurtig afkodning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4571f87 elementor-widget elementor-widget-heading\" data-id=\"4571f87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">carousel opbygning<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7afa04 elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b7afa04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. Hook<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. Problem<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. L\u00f8sning<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4. Begrundelse<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5. CTA<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01ac1bb e-con-full e-flex e-con e-child\" data-id=\"01ac1bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d64fae6 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"d64fae6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Billedkarussel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"d64fae6\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTE3MiwidXJsIjoiaHR0cHM6XC9cL21hbHNrYWVyZGVzaWduLmRrXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMlwvU29NZS1pbnN0YWdyYW0tY2Fyb3VzZWwtMDEud2VicCIsInNsaWRlc2hvdyI6ImQ2NGZhZTYifQ%3D%3D\" href=\"https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/SoMe-instagram-carousel-01.webp\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/SoMe-instagram-carousel-01.webp\" alt=\"billede 1 af Grums Instagram karrusel\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"d64fae6\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTE3MSwidXJsIjoiaHR0cHM6XC9cL21hbHNrYWVyZGVzaWduLmRrXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMlwvU29NZS1pbnN0YWdyYW0tY2Fyb3VzZWwtMDItMDIud2VicCIsInNsaWRlc2hvdyI6ImQ2NGZhZTYifQ%3D%3D\" href=\"https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/SoMe-instagram-carousel-02-02.webp\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/SoMe-instagram-carousel-02-02.webp\" alt=\"billede 2 af Grums Instagram karrusel\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"d64fae6\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTE3MCwidXJsIjoiaHR0cHM6XC9cL21hbHNrYWVyZGVzaWduLmRrXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMlwvU29NZS1pbnN0YWdyYW0tY2Fyb3VzZWwtMDMud2VicCIsInNsaWRlc2hvdyI6ImQ2NGZhZTYifQ%3D%3D\" href=\"https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/SoMe-instagram-carousel-03.webp\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/SoMe-instagram-carousel-03.webp\" alt=\"billede 3 af Grums Instagram karrusel\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"d64fae6\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTE2OSwidXJsIjoiaHR0cHM6XC9cL21hbHNrYWVyZGVzaWduLmRrXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMlwvU29NZS1pbnN0YWdyYW0tY2Fyb3VzZWwtMDQud2VicCIsInNsaWRlc2hvdyI6ImQ2NGZhZTYifQ%3D%3D\" href=\"https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/SoMe-instagram-carousel-04.webp\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/SoMe-instagram-carousel-04.webp\" alt=\"billede 4 af Grums Instagram karrusel\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"d64fae6\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTE2OCwidXJsIjoiaHR0cHM6XC9cL21hbHNrYWVyZGVzaWduLmRrXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMlwvU29NZS1pbnN0YWdyYW0tY2Fyb3VzZWwtMDUud2VicCIsInNsaWRlc2hvdyI6ImQ2NGZhZTYifQ%3D%3D\" href=\"https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/SoMe-instagram-carousel-05.webp\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/SoMe-instagram-carousel-05.webp\" alt=\"billede 5 af Grums Instagram karrusel\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fdce99 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1fdce99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11d431e1 e-con-full e-flex e-con e-child\" data-id=\"11d431e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2c57dc03 e-con-full e-flex e-con e-child\" data-id=\"2c57dc03\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cb4a07 elementor-widget elementor-widget-image\" data-id=\"8cb4a07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/grums-reel-mockup.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTE1NSwidXJsIjoiaHR0cHM6XC9cL21hbHNrYWVyZGVzaWduLmRrXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMlwvZ3J1bXMtcmVlbC1tb2NrdXAud2VicCJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/grums-reel-mockup-1024x1024.webp\" class=\"attachment-large size-large wp-image-1155\" alt=\"en Grums reel ses p\u00e5 en telefon\" srcset=\"https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/grums-reel-mockup-1024x1024.webp 1024w, https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/grums-reel-mockup-300x300.webp 300w, https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/grums-reel-mockup-150x150.webp 150w, https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/grums-reel-mockup-768x768.webp 768w, https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/grums-reel-mockup.webp 1333w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e37d9da e-con-full e-flex e-con e-child\" data-id=\"7e37d9da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73d81bfe elementor-widget elementor-widget-heading\" data-id=\"73d81bfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Instagram reel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29be6cfb elementor-widget elementor-widget-text-editor\" data-id=\"29be6cfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-path-to-node=\"2,1,0\"><span class=\"citation-264\">Jeg brugte instagram reels, som<\/span><span class=\"citation-264\">\u00a0en effektiv vej til stor reach og engagement gennem hurtig, relaterbar underholdning<\/span><\/span><span data-path-to-node=\"2,1,2\">.\u00a0<\/span><\/p><p>Videoen skildrer kampen for at overleve en dag p\u00e5 studiet med Grums som den ultimative l\u00f8sning. Tempoet er hurtigt og dramatisk, hvor klassisk musik skaber fremdrift, mens tikkende ure og \u201dboom\u201d effekter tilf\u00f8jer dramatik til de ellers relaterbare hverdagssituationer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cf21c7 elementor-widget elementor-widget-video\" data-id=\"5cf21c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/Gns3z1Uh6AQ&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf8ad6a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cf8ad6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d5e9e44 e-con-full e-flex e-con e-child\" data-id=\"6d5e9e44\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-31f1c9a e-con-full e-flex e-con e-child\" data-id=\"31f1c9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b424086 e-con-full e-flex e-con e-child\" data-id=\"b424086\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a86974c elementor-widget elementor-widget-image\" data-id=\"a86974c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/grums-microsite-square.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTE3NCwidXJsIjoiaHR0cHM6XC9cL21hbHNrYWVyZGVzaWduLmRrXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMlwvZ3J1bXMtbWljcm9zaXRlLXNxdWFyZS53ZWJwIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/grums-microsite-square-1024x1024.webp\" class=\"attachment-large size-large wp-image-1174\" alt=\"Billede af Grumses kampagne microsite p\u00e5 en laptop\" srcset=\"https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/grums-microsite-square-1024x1024.webp 1024w, https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/grums-microsite-square-300x300.webp 300w, https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/grums-microsite-square-150x150.webp 150w, https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/grums-microsite-square-768x768.webp 768w, https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/grums-microsite-square.webp 1285w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ecc18bb e-con-full e-flex e-con e-child\" data-id=\"6ecc18bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ff0aabb elementor-widget elementor-widget-heading\" data-id=\"3ff0aabb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Microsite - landing page<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61b1a5b6 elementor-widget elementor-widget-text-editor\" data-id=\"61b1a5b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Grums&#8217; microsite udfolder deres koncept, vision, kernev\u00e6rdier, og giver kunden en muglighed for at l\u00e6se i dybden omkring produktet, som ellers ikke ville v\u00e6re en mulighed p\u00e5 de hurtige medier.<\/p><p>Micrositet benytter visual cues og en ledende streg til intuitivt at guide brugeren gennem siden. I toppen pr\u00e6senteres produktet og dets fordele, hvilket skaber et hurtigt overblik for brugeren.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8ea4e5 elementor-invisible elementor-widget elementor-widget-button\" data-id=\"e8ea4e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.figma.com\/proto\/44XE9XHyXmc5PVPtNqUKD5\/grums-microsite?node-id=0-1&#038;t=iA0bbvjetEFrrCAs-1\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Se microsite<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0661866 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0661866\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa5fd94 e-con-full e-flex e-con e-child\" data-id=\"fa5fd94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-183239b e-con-full e-flex e-con e-child\" data-id=\"183239b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0beb9ca elementor-widget elementor-widget-heading\" data-id=\"0beb9ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Abribus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37c05c4 elementor-widget elementor-widget-text-editor\" data-id=\"37c05c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-path-to-node=\"4,0,1\">plakater er strategisk placeret til at ramme m\u00e5lgruppen p\u00e5 vej til uni\/skole<\/span><span data-path-to-node=\"4,0,3\">. <\/span><span data-path-to-node=\"4,0,5\">Det skaber en direkte relation til deres situation og styrker brand-genkendelsen gennem gentagen eksponering i bybilledet<\/span><span data-path-to-node=\"4,0,7\">.<\/span><\/p><p>For at abribus reklamen var i\u00f8jnefaldende er plakaten designede enkel med en stor overskrift, som er let l\u00e6selig og et relaterbart billede til de forbipasserende, med en QR kode til deres andre platforme.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8441ae6 e-con-full e-flex e-con e-child\" data-id=\"8441ae6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-87e9adf e-con-full e-flex e-con e-child\" data-id=\"87e9adf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47a4068 elementor-widget elementor-widget-image\" data-id=\"47a4068\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/grums-abribus-square.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTIzNiwidXJsIjoiaHR0cHM6XC9cL21hbHNrYWVyZGVzaWduLmRrXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMlwvZ3J1bXMtYWJyaWJ1cy1zcXVhcmUud2VicCJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"799\" src=\"https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/grums-abribus-square.webp\" class=\"attachment-large size-large wp-image-1236\" alt=\"en abribus reklame for grums, ved et busstoppested 2 square\" srcset=\"https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/grums-abribus-square.webp 832w, https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/grums-abribus-square-300x300.webp 300w, https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/grums-abribus-square-150x150.webp 150w, https:\/\/malskaerdesign.dk\/wp-content\/uploads\/2025\/12\/grums-abribus-square-768x767.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48a428c e-con-full e-flex e-con e-child\" data-id=\"48a428c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ef3844 elementor-invisible elementor-widget elementor-widget-button\" data-id=\"7ef3844\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/malskaerdesign.dk\/index.php\/portfolio\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"> portfolio<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-320d380 elementor-invisible elementor-widget elementor-widget-button\" data-id=\"320d380\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/malskaerdesign.dk\/index.php\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Grums kampagne Grums Lancerings kampagne Grums var et ny opstartede &#8220;kaffe on the go&#8221; brand, med fokus p\u00e5 b\u00e6redygtighed og kvalitet. De skulle have lavet en kampagne til deres nyt\u00e6nkende koncept. Form\u00e5let var at kommunikere deres koncept til deres m\u00e5lgruppe bedst muligt, og g\u00f8re dem opm\u00e6rksomme p\u00e5 deres eksistens. og derved \u00f8ge deres slag af [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1151","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grums Kampagne - Malsk\u00e6r Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/malskaerdesign.dk\/index.php\/grums-kampagne\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grums Kampagne - Malsk\u00e6r Design\" \/>\n<meta property=\"og:description\" content=\"Grums kampagne Grums Lancerings kampagne Grums var et ny opstartede &#8220;kaffe on the go&#8221; brand, med fokus p\u00e5 b\u00e6redygtighed og kvalitet. De skulle have lavet en kampagne til deres nyt\u00e6nkende koncept. 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